BEAUTYWORLD MIDDLE EAST

Amid Dubai’s rise as a global hub, the cosmetics market in the region experiences robust growth and high profitability. With the Middle East and Africa’s beauty and personal care market reaching a retail value of US$35.3 billion in 2021, it is anticipated to grow at a 7.2% CAGR by 2030, projecting a retail value of $69.4 billion. Beautyworld Middle East, as the largest international trade fair for beauty in the Middle East, plays a pivotal role in highlighting the industry’s dynamism amid this exponential growth, offering a dynamic platform for meaningful interactions and business opportunities over three days.

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